Short Marketing Courses In
Are you starting your new business, or is it already established? Together we can take it to greater heights as a successful brand.
We have decided to develop a series of short courses to train our clients the essentials of utilising the website. The webpage is not sufficient on its own. The website requires traffic, which refers to visitors. Visitors must be in sufficient numbers, as only a small percentage will convert to clients.
As a result, we require social media platforms such as Facebook business pages to serve as a vehicle for directing people (your target audience) to your website. Again, you do not want just anyone to visit your website, but rather specific people. As a result, you must learn the fundamentals of using your Facebook Business page.
Most importantly, when traffic comes to your website, you must understand the online behaviour of the visitors to your website. Which pages did they leave? Did they like what they saw and what actions they took, for example, so you can change your service offering? Google Analytics provides all of these marketing insights.
How to run a successful marketing campaign.
Beginner Facebook Training - Duration: 3 days
Day 1 - Duration: 1 Hour
Begin with a solid foundation. If you are new to using Facebook to grow your business, this is your starting point.
In this Lesson you will learn the following:
- Creating Facebook Business page
- Facebook business page customization
- Understanding key functions of the Facebook business page
- Navigating between personal account and business account
Day 2 - Duration: 1 Hour
This lesson will prepare you to:
- Differentiate between an ad and a Page post.
- Create ads from a Facebook Page.
- Boost a post to turn it into an ad.
- How to choose Ad Placement in Meta
- Align business objectives to campaign objectives
- Set up payment method and campaign budget in Meta
Day 3 - Duration: 2 Hours
- Facebook business page creation
- Facebook Advert flighting
Google Analytics Training
Analytics Training will help you learn about your website performance measurement tools, so that you can grow your business through intelligent data collection and analysis.
Google Analytics training will help you learning how to navigate the Google Analytics interface and reports and set up dashboards and shortcuts. The training will also demonstrate how to analyse basic Audience, Acquisition, and Behaviour reports, and set up goals and campaign tracking.
- Why digital analytics?
- How Google Analytics works
- Google Analytics setup
- How to set up views with filters
- Navigating Google Analytics
- Understanding overview reports
- Understanding full reports
- How to share reports
- How to set up dashboards and shortcuts
Understanding and interpreting:
- Audience reports
- Acquisition reports
- Behaviour reports
- How to measure Custom Campaigns
- Tracking campaigns with the URL Builder
- Use Goals to measure business objectives
- How to measure Google Ads campaigns
- Course review and next steps
Got a campaign in mind? Give us a direct call on 07882564576 or Tel: 02081 543 267
Whether already established or starting your Home Care , Supported Living Home, Delivering Training & Consultancy for the Health & Social Care Industry we speak your language.