We are Digital Marketing Agency That specialises In
Are you starting your new business, or is it already established? Together we can take it to greater heights as a successful brand.
Our Story
As a health and social care marketing agency, we are approaching our third anniversary as Homecare Leads Ltd.
Our story began in 2010 when we recognised a gap in providing services for the health and social care sectors to meet their unique needs in digital marketing.
I’ve been in marketing since 1994, when I earned my Chartered Institute of Marketing qualification. My professional background includes a decade in the consumer goods industry, followed by corporate banking, the hospitality industry, and now health and social care.
Our Board Chairperson has a similarly diverse background, having started out as a plumber before becoming a travel consultant. She worked in the travel industry for over a decade in management positions before transitioning to the health and social care sectors, where she held senior management positions, including that of supported housing manager in charge of multiple supported living home sites.
Our skill set in marketing, the corporate world, health and social care, and our growing team of talented staff place us in a unique position to deliver service that we are proud of every day.
At Homecare Leads Ltd, we try to come up with new ways for your homecare, supported living, healthcare, and healthcare staffing businesses to attract the people you want to work with. We hope to pique their interest in your service offerings so that they eventually like your brand enough to want to hear from you.
We build relationships with the people you want to reach, and when they express interest in your services on their own, you move from potential customers to clients.
Our Mission
At Homecare Leads Ltd., we are determined to grow a profitable business with strong, long-lasting, cherishable and mutually beneficial relationships with all our stakeholders.
Our Values
We are determined to leverage Digital Marketing Technologies to accelerate business growth for our clients at competitive rates and do it so good to be the envy of our competitors.
Our Team
Beverley Tsitsi Mutandiro
Board Chairperson
Beverley has worked in the health and social care field for more than 17 years. For the last nine of those years, she has held positions in senior management. She has championed a radical and transformational shift in the delivery of care services that has caught the attention of authorities in and outside the health care profession.
She has had a very broad range of experience, starting out working as a plumber for years, then working in the travel industry for over a decade, where she worked as a senior travel consultant in the city, before joining the health and social care industry.
In addition to her professional qualifications, she also has industry-specific qualifications as a holder of Level 5 qualification in Leadership and Management.
As a care consultant, she works with care providers on small projects to complex consulting engagements such as Care Quality Commission (CQC) audits and service improvements, CQC registration, interviews and audit preparation, care standard improvements, policy updates, initial and dual diagnosis assessments, liaising with local authorities, etc.
My role provides an overview of key contracts and consultant projects, including partnering with all functional areas to support new projects in the agency, identify and realise efficiencies in the financial processes, and monitor financial performance. Overseeing one-off consultancy project-based outputs, such as new contracts or acquisitions, and the integration of these into day-to-day business activities across the finance function. Primarily day-to-day focused on the business tender processes and contract retention across the agency, the role will be responsible for supporting the business in this key area, providing commercial finance insight to the decision-making and costing processes.
- Producing accurate and timely financial and management accounts, forecasts, and KPIs
- Preparation of end-of-year financial reports and tax submission
- Preparation of Business Pans
- Preparing the consolidation of financial statements
- Developing business and management information to meet the needs of shareholders and investors
- Producing regulatory reports and necessary disclosures
- Maintaining records to satisfy auditors and statutory requirements
- Preparing and submitting VAT returns
- Providing necessary information to the Tax Manager for tax computations.
Nyika Mutsanya
Financial Accountant
Association of Certified Chartered Accountants (ACCA)
Asher Mutandiro
Operations Manager
Bsc Journalism & Media Studies
Simply put, my role is “to ensure the trains ran on time.” The three pillars of the role Speed, Accuracy and Attention to Detail (SAAD). My in tray requires an acute attention to detail, an eye for operational efficiencies, and a mastery of workflows and processes.
From commissioning a project, be it a one-off such as a toilet door sign or flier design, to complex projects like a combo website, I am responsible for owning the evolution from conception to signing the “Certificate of Completion” right across the businesses.
My job is to interlink, working across multi-disciplinary teams encompassing Webspace and IT Support, Content Marketing, Video Marketing, Lead Generation, Digital PR, Data and Insights, SEO, and Digital Media.
My team is accountable for directing the creative and design components of your project. Responsibilities include creating the general design aspects of a project, supervising the development of art elements, and ensuring that the finished result adheres to the original design idea.
As the Creative Team Lead, I own the Client Brief (CB) and am therefore responsible for the design, creation, and art direction of strong advertising, brand messaging, content creation, and digital campaigns both online and offline, from concept to finished assets across all media channels.
The creative team, which I led, is a highly skilled, busy in-house team working tirelessly to create a wide range of brilliant work for our clients in the health and social care sectors. We think that being flexible and having a wide range of work experiences are important parts of being able to work well on a wide range of creative projects that fully engage and wow our customers.
Creative team projects would be anything from logos, signage, website content, online brochures, letterheads, business cards, online form designs, communication flyers, roll-up banners, and everything in between, covering totally integrated marketing assets and campaigns, social campaigns, and emails.
Wadzanai Hofisi
Creative Team Lead
BSc Hons in Psychology
Newton Tavengwa
Senior Product Manager- Webspace and IT Support
BSc Information Systems
Working as a crucial part of our Webspace Design team, my focus on each project is to make a real difference for our clients. For each client brief, we push the boundaries to create a beautiful webspace with built-in IT software, giving our clients truly impressive competitive capabilities while also delivering results.
Our website design projects are always strategy-first, so we don’t just dive in and create something pretty. We are insights-focused, which means our website projects, particularly for brands and the web, go through a rigorous planning stage before we create your website. This means my overall responsibility is to create a website that is not only beautiful but also performs well.
In my role as a Senior Product Manager, I am responsible for time estimation, attending client meetings, overseeing the completion of all webspace design projects under my portfolio, and working on design projects yourself to be able to make a real impact, including inputting into the development of the way we work.
I am an ambitious Senior Video Editor with a strong background in creating beautiful video marketing content. Our team is a creatively minded and multi-skilled post-production expert that has in-depth knowledge of post-production processes, experience delivering broadcast content, strong technical ability, and a natural eye for beauty.
We see ourselves as problem solvers with a “can-do” attitude. My work is intentional, and I take ownership of each creative brief from concept to completion with a passion for the health and social care industry. We are always ensuring consistency of quality throughout production to create video content to a very high standard.
My job is to put together recorded film and video footage, edit it in a creative way, and make finished, broadcast-ready projects that match what clients want.
Ultimately, being a top-notch video editing team depends on our ability to perfectly translate a client brief into a beautifully crafted video piece worthy of delivering the client’s message.
Hence, at B-e.digital, our aim is to create and deliver killer content for our corporate clients, from video marketing to animated explainers. And give care providers the opportunity to showcase their care services on their websites and on social media, where they can grow their client base.
Innocent Nyarumbu
Senior Video Editor
Nigel Zenda
Product Manager - Webspace and IT support
Btech in Information and Technology
Working as a crucial part of our Webspace Design team, my focus on each project is to make a real difference for our clients. For each client brief, we push the boundaries to create a beautiful webspace with built-in IT software, giving our clients truly impressive competitive capabilities while also delivering results.
Our website design projects are always strategy-first, so we don’t just dive in and create something pretty. We are insights-focused, which means our website projects, particularly for brands and the web, go through a rigorous planning stage before we create your website. This means my overall responsibility is to create a website that is not only beautiful but also performs well.
Kennedy Mutandiro is a Digital Marketing expert with an impeccable experience in Brand Management, Content Management, and Social Media strategy, got-to-market strategies, lead generation, lead nurturing, activation and CRM.
Kennedy Mutandiro Founder & CEO (FCIM, MBA, MSc in Strategic Digital Marketing)Kennedy has more than 27 years of working in Marketing Management, Corporate Banking, and the Hospitality Industry.